Hotel Bathroom Design

They say you have to spend money to make money. InterContinental Hotels Group is putting that axiom to the test, twice over, with its Holiday Inn unit. First, IHG is plowing $1 billion into upgrading the contemporary hotel designs of more than 3,300 Holiday Inn and Holiday Inn Express hotels worldwide. (Thus far, more than 2,200 hotels have relaunched under the new look, which includes updated hotel guestroom and bathroom designs, as well as new exterior signage. The remaining 1,100 properties under the two flags are slated to be updated by the end of this year.) And now, the company is launching a $100 million “Stay You” ad campaign in the U.S., U.K., Germany, Mexico, Latin America, Asia and Australia to tout the benefits of its modern hotel design to consumers.

“‘Stay You’ is the biggest advertising campaign in the 58-year history of Holiday Inn,” said IHG ceo Andy Cosslett. “The level of support behind this campaign reinforces our confidence in the Holiday Inn relaunch which positions us well for the upturn in the economy when it comes.” It looks like IHG’s timing may be good – several signs point to an uptick in the hotel industry – so their big bet on reinventing the Holiday Inn brands may pay off big, as well.