Hospitality Style

A venerable old brand is looking fresh again, as Sheraton Hotels and Resorts has just spent a whopping $6 billion on a brand overhaul that includes new designs for more than half of its North American properties. The focus is on blurring the lines between business and leisure travel—the hospitality trend unfortunately dubbed "bleisure"—and one of the highlights of the new Sheraton is a uniquely wired lobby lounge done in partnership with Microsoft. Ninety-eight properties worldwide have been renovated, more than 300 new lobbies have been created, and 70,000 guestrooms (including 50,000 in North America) are new or newly redesigned. And Sheraton, the largest of the  Starwood brands, is introducing it all with a $20 million marketing campaign. For more on modern hotel design and resort design trends, check out our gallery at http://www.hospitalitystyle.com/projects/hotels-resorts.