Do the hospitality market and design industry need yet another themed restaurant/ entertainment concept? Mark Advent, the guy behind the New York New York Hotel & Casino in Las Vegas, thinks so. For that reason, Advent’s company has acquired the exclusive international licensing rights to develop, own and operate Orange County Choppers Roadhouse, a full-service restaurant/ bar/microbrewery/gaming/hospitality/ r
etail/entertainment experience.
The venue takes its name from the custom motorcycle brand that’s featured in the reality cable TV show, “American Chopper.” The restaurant design for the first outlet, an 8,500-sq.-ft. creation of Washington, D.C.-based CORE architecture + design, will feature a hospitality interior with a center bar and keg room, along with indoor/outdoor seating. That flagship will open this summer in Orange County Choppers’ hometown of Newburgh, N.Y. After that, locales are planned for Miami, Orlando, Las Vegas and Dubai. And how’s this for free advertising -- the construction, opening and ongoing business of Orange County Choppers Roadhouse will be highlighted in “American Chopper,” beginning in the show’s 2010-2011 season.
For a look at other new hospitality design concepts, visit Hospitality Style and check out its quarterly print edition.
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