Conference Center Design

Given the current renovation trends, if you don't have some piece of an atrium lobby or big-box public spaces on your boards now, you probably will in the near future. Some renewed signs of life in the MICE market are persuading owners of conference hotels to spruce up the offer near-term. The challenge is going to be how to make these caverns into appealing, third place destinations.

EDG Interior Architecture + Design's Jennifer Johanson is using movement to get rid of the dead zones in the atrium lobby of the Hilton Anatole Dallas. Her piazza concept, with its gardens, restaurants and small town center vibe, is intended to draw conference attendees and guests into the new gathering space.  But even the coolest restaurant design or lounge seating isn't going to keep people in motion in the lobby 24/7.

Johanson and her team turned to kinetic art for a solution. Here's a sampling of what impressed them:



Above is a work by Reuben Margolin, a San Francisco bay area kinetic artist known for making motion with complex constructs of materials from wood to cardboad.

So take that inspiration and set some hospitality design trends--and, if you have time before the holiday weekend, send in a project to compete in the European Hotel Design Awards.

Award categories include the best architecture of a hotel, both conversion and newbuild.  Interior design categories for various spaces including guestrooms, bar, restaurant and lobby areas. Other awards celebrate innovation, sustainability and the two final awards recognize outstanding contribution to the industry and the European Hotel Design of the Year. They will be announced November 23 as a kick-off to this year's Sleep Event Exhibition in London. The deadline for entries is the 28th May 2010. Get entry guidelines here.

Maybe I'm just tired of bad news. But at least some of  the indicators coming in from the hotel companies and consulting firms seem to point to a glimmer of light at the end of the tunnel for hospitality operators and designers.
 

•  Jones Lang LaSalle Hotels' Hotel Investment Outlook 2010 predicts this year's transaction volume will increase by 20 to 40 percent over 2009, the first rise in two years. In dollar figures, that could represent $11 billion to $13 billion worth of hotel purchases in 2010. Fortunately for designers, most of the new owners will be looking at  hotel renovation and/or rebranding and repositioning. The most likely targets for your marketing push, whether for hotel architecture projects or hospitality interiors: Asian conglomerates seeking prime assets in key markets, especially in the U.S. and U.K.; sovereign wealth funds, primarily from the Middle East but also from Asia; public markets, thanks to a new wave of IPOs, rights issues and mortgage and equity real estate investment trusts (REITs).
• Average U.S. occupancy was flat in January, according to Smith Travel Research, but there were bright spots. Markets worth focusing your business development efforts on might include: Seattle, Boston, Washington, D.C., and Miami in the U.S. Internationallly, consider Rio de Janeiro; Beijing and Shanghai; major Australian gateways; Berlin, Moscow, Athens, Milan and, not a little surprisingly, Tel Aviv. Occupancy was up 47 percent in January. The Lebanese Tourism Ministry reported a 21 percent uptick in occupancy in 2009 versus 2008.